[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.koordona.cz\/jak-ovlivnuje-trzni-cena-situaci-na-trhu\/#Article","mainEntityOfPage":"https:\/\/www.koordona.cz\/jak-ovlivnuje-trzni-cena-situaci-na-trhu\/","headline":"Jak ovliv\u0148uje tr\u017en\u00ed cena situaci na trhu?","name":"Jak ovliv\u0148uje tr\u017en\u00ed cena situaci na trhu?","description":"Cenov\u00e1 rozhodnut\u00ed jsou pro podnik nesm\u00edrn\u011b d\u016fle\u017eit\u00e1. Vymezen\u00ed spr\u00e1vn\u00e9 ceny je spjato zejm\u00e9na se dv\u011bma probl\u00e9my: jak\u00e1 je p\u0159ijateln\u00e1 cena […]","datePublished":"2025-03-01","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.koordona.cz\/author\/#Person","name":"","url":"https:\/\/www.koordona.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"koordona.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.koordona.cz\/wp-content\/uploads\/img_a314255_w1791_t1525028599.jpg","url":"https:\/\/www.koordona.cz\/wp-content\/uploads\/img_a314255_w1791_t1525028599.jpg","height":0,"width":0},"url":"https:\/\/www.koordona.cz\/jak-ovlivnuje-trzni-cena-situaci-na-trhu\/","wordCount":400,"articleBody":"Cenov\u00e1 rozhodnut\u00ed jsou pro podnik nesm\u00edrn\u011b d\u016fle\u017eit\u00e1. Vymezen\u00ed spr\u00e1vn\u00e9 ceny je spjato zejm\u00e9na se dv\u011bma probl\u00e9my: jak\u00e1 je p\u0159ijateln\u00e1 cena pro odb\u011bratele, a jak tato cena uhrazuje n\u00e1klady dodavatele. Tr\u017en\u00ed cenap\u0159edstavuje maxim\u00e1ln\u00ed hranici, kterou jsou odb\u011bratel\u00e9 ochotn\u00ed za konkr\u00e9tn\u00ed kvalitu a mno\u017estv\u00ed zaplatit (jinak \u0159e\u010deno, jedn\u00e1 se o cenu popt\u00e1vky). Sou\u010dasn\u011b je v\u0161ak cena \u00fahradou vynalo\u017een\u00fdch n\u00e1klad\u016f pro dodavatele, \u010d\u00edm\u017e reguluje rozsah nab\u00eddky, nebo\u0165 je minim\u00e1ln\u00ed hranic\u00ed, kter\u00e1 je p\u0159i konkr\u00e9tn\u00edm rozsahu \u010dinnosti realizovan\u00e9 na trhu je\u0161t\u011b v\u00fdhodn\u00e1 (jedn\u00e1 se tedy tak\u00e9 o cenu nab\u00eddky).  Pro vyj\u00e1d\u0159en\u00ed spr\u00e1vn\u00e9 ceny je tak podstatn\u00fdm krit\u00e9riem pr\u00e1v\u011b vztah mezi nab\u00edzen\u00fdm a popt\u00e1van\u00fdm mno\u017estv\u00edm. Jestli\u017ee doch\u00e1z\u00ed mezi nab\u00eddkou a popt\u00e1vkou k ur\u010dit\u00e9mu souladu, prodejn\u00ed cena se pak m\u016f\u017ee bl\u00ed\u017eit cen\u011b rovnov\u00e1\u017en\u00e9. P\u0159i rovnov\u00e1\u017en\u00e9 cen\u011b toti\u017e na trhu doch\u00e1z\u00ed k vyrovn\u00e1n\u00ed nab\u00eddky a popt\u00e1vky a ke stabilizaci ceny. Jestli\u017ee v\u0161ak p\u0159i dan\u00e9 prodejn\u00ed cen\u011b nedoch\u00e1z\u00ed k vyrovn\u00e1n\u00ed nab\u00edzen\u00e9ho a prod\u00e1van\u00e9ho mno\u017estv\u00ed, vznik\u00e1 na trhu p\u0159ebytek nebo nedostatek.  P\u0159i existenci nerovnov\u00e1\u017en\u00e9 ceny mohou nastat dv\u011b situace: \u00b7 Cena je relativn\u011b vysok\u00e1, tud\u00ed\u017e sice umo\u017e\u0148uje realizaci vy\u0161\u0161\u00edho zisku, ale sou\u010dasn\u011b omezuje popt\u00e1vku. Proto na trhu vznik\u00e1 p\u0159ebytek, \u010d\u00edm\u017e doch\u00e1z\u00ed k vyv\u00edjen\u00ed tlaku na sn\u00ed\u017een\u00ed ceny. \u00b7 Cena je relativn\u011b n\u00edzk\u00e1 \u2013 n\u00edzk\u00e1 cena naopak stimuluje popt\u00e1vku, \u010d\u00edm\u017e ale doch\u00e1z\u00ed k omezov\u00e1n\u00ed nab\u00eddky, proto vznik\u00e1 tlak na zv\u00fd\u0161en\u00ed ceny. Cena je tak v\u00fdznamn\u00fdm nositelem informace o aktu\u00e1ln\u00ed situaci na trhu. \u010cast\u00e9 zm\u011bny cen v\u0161ak tak\u00e9 nejsou vhodn\u00e9, nebo\u0165 vzbuzuj\u00ed v partnerech ned\u016fv\u011bru a nervozitu. Zv\u00fd\u0161en\u00ed cen je mnohdy nemo\u017en\u00e9 a riskantn\u00ed, zejm\u00e9na kv\u016fli konkuren\u010dn\u00edmu prost\u0159ed\u00ed. Sni\u017eov\u00e1n\u00ed ceny m\u016f\u017ee vyvol\u00e1vat konkuren\u010dn\u00ed v\u00e1lky, nebo m\u016f\u017ee b\u00fdt spojov\u00e1no s ni\u017e\u0161\u00ed poskytovanou kvalitou. Pro firmu znamen\u00e1 tedy stanoven\u00ed ceny opravdu nelehk\u00fd \u00fakol, kter\u00e9ho se v\u0161ak mus\u00ed zhostit co mo\u017en\u00e1 nejlep\u0161\u00edm zp\u016fsobem, aby se na trhu v\u016fbec udr\u017eela.                                                                                                                                                                                                                                                                                                                                                                                         4.2\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak ovliv\u0148uje tr\u017en\u00ed cena situaci na trhu?","item":"https:\/\/www.koordona.cz\/jak-ovlivnuje-trzni-cena-situaci-na-trhu\/#breadcrumbitem"}]}]