[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.koordona.cz\/jak-spravne-nastavit-vasi-cenu-za-proklik\/#Article","mainEntityOfPage":"https:\/\/www.koordona.cz\/jak-spravne-nastavit-vasi-cenu-za-proklik\/","headline":"Jak spr\u00e1vn\u011b nastavit va\u0161i cenu za proklik","name":"Jak spr\u00e1vn\u011b nastavit va\u0161i cenu za proklik","description":"Anglick\u00e1 zkratka CPC (cost per click) zn\u00e1zor\u0148uje hodnotu v pen\u011bz\u00edch, kterou jako inzerent reklamy zaplat\u00edte, pokud u\u017eivatel na reklamu klikne. […]","datePublished":"2020-02-24","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.koordona.cz\/author\/#Person","name":"","url":"https:\/\/www.koordona.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"koordona.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.koordona.cz\/wp-content\/uploads\/img_a382156_w3032_t1593605303.png","url":"https:\/\/www.koordona.cz\/wp-content\/uploads\/img_a382156_w3032_t1593605303.png","height":0,"width":0},"url":"https:\/\/www.koordona.cz\/jak-spravne-nastavit-vasi-cenu-za-proklik\/","about":["Online"],"wordCount":399,"articleBody":"         Anglick\u00e1 zkratka CPC (cost per click) zn\u00e1zor\u0148uje hodnotu v pen\u011bz\u00edch, kterou jako inzerent reklamy zaplat\u00edte, pokud u\u017eivatel na reklamu klikne. Jedn\u00e1 se o relativn\u011b jednoduchou v\u011bc, kterou v\u0161ak spousta lid\u00ed d\u011bl\u00e1 pon\u011bkud \u0161patn\u011b. Jejich cena za kliknut\u00ed toti\u017e nen\u00ed \u0159\u00e1dn\u011b optimalizov\u00e1na a tak se mnohdy st\u00e1v\u00e1, \u017ee inzerenti naopak prod\u011bl\u00e1vaj\u00ed.   Prod\u011bl\u00e1vaj\u00edc\u00ed reklama Spousta inzerent\u016f plat\u00ed nehor\u00e1zn\u00e9 pen\u00edze za to, aby se jejich reklama dostala na ur\u010dit\u00e9 webov\u00e9 str\u00e1nky a zobrazila se ur\u010dit\u00fdm u\u017eivatel\u016fm, kter\u00e9 p\u0159edem definovali pro jakoukoliv platformu, na kter\u00e9 maj\u00ed spu\u0161t\u011bn\u00e9 reklamn\u00ed kampan\u011b. Bohu\u017eel, n\u011bkdy jsou limity a hodnoty nastaveny tak, \u017ee je reklama sp\u00ed\u0161e prod\u011bl\u00e1vaj\u00edc\u00ed, nebo\u0165 ne ka\u017ed\u00e9 kliknut\u00ed se v\u017edycky automaticky p\u0159evede na \u00fasp\u011b\u0161n\u00fd prodej \u010di n\u00e1kup. Pro\u010d? Proto\u017ee ne ka\u017ed\u00fd u\u017eivatel klikne na reklamu s \u00famyslem okam\u017eit\u011b si koupit dan\u00fd produkt nebo objednat slu\u017ebu. Nem\u016f\u017eete tak \u010dekat, \u017ee pokud nakoup\u00ed jeden z p\u011bti, cena reklamy ale p\u0159evy\u0161uje cenu produktu, \u017ee budete vyd\u011bl\u00e1vat. Optimalizace je z\u00e1klad Pokud nejste velc\u00ed kamar\u00e1di s analytick\u00fdmi n\u00e1stroji pro CPC SEOlight.cz a tato problematika v\u00e1m tak\u00e9 nic moc ne\u0159\u00edk\u00e1, m\u011bli byste kontaktovat odborn\u00edka, kter\u00fd m\u00e1 s CPC zku\u0161enosti a v\u00ed, co si m\u016f\u017ee a nem\u016f\u017ee dovolit, z\u00e1rove\u0148 disponuje takov\u00fdmi n\u00e1stroji a zku\u0161enostmi, \u017ee v\u00e1m dok\u00e1\u017ee dob\u0159e optimalizovat  https:\/\/vceliste.cz\/blog\/jak-optimalizovat-titulky-a-nadpisy-vyuziti-screaming-frog\/ va\u0161e reklamn\u00ed kampan\u011b tak, aby jejich efektivita byla co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed.   Automatick\u00e1 \u00faprava hodnoty v. stanoven\u00e1 N\u011bkter\u00e9 platformy umo\u017e\u0148uj\u00ed automatick\u00e9 upravov\u00e1n\u00ed maxim\u00e1ln\u00ed hodnoty \u010di hodnoty jako takov\u00e9 v z\u00e1vislosti na denn\u00ed dob\u011b, p\u0159\u00edpadn\u011b pak na ur\u010dit\u00fdch pohybech u\u017eivatel\u016f na internetu. By\u0165 se jedn\u00e1 o mocn\u00e9 n\u00e1stroje, kter\u00e9 mohou slou\u017eit dob\u0159e v ur\u010dit\u00fdch p\u0159\u00edpadech, mnoz\u00ed podnikatel\u00e9 pr\u00e1v\u011b naopak zbyte\u010dn\u011b pl\u00fdtvaj\u00ed sv\u00e9 rozpo\u010dty na reklamu, ani\u017e by si uv\u011bdomili, \u017ee to jde d\u011blat l\u00e9pe. V\u0161echno je to individu\u00e1ln\u00ed a je tak mnohem lep\u0161\u00ed kontaktovat odborn\u00edka, aby v\u00e1m poradil, co je nejlep\u0161\u00ed pro va\u0161e podnik\u00e1n\u00ed a va\u0161i reklamu.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak spr\u00e1vn\u011b nastavit va\u0161i cenu za proklik","item":"https:\/\/www.koordona.cz\/jak-spravne-nastavit-vasi-cenu-za-proklik\/#breadcrumbitem"}]}]